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In line with the growing need for trained managerial talent, Assam Don Bosco University, Azara Campus, is starting a Five-year Integrated programme in Management (BBA+MBA) from academic session 2024.

This integrated program allows students to earn both a Bachelor's and Master's degree in Business Administration, providing a seamless academic journey. The program offers various specializations in the areas of Marketing Management, Financial Management, and Human Resource Management. Each specialization is designed to provide in-depth knowledge and skills in the respective field, catering to students' specific interests and career goals.

The curriculum of this programme would be of experiential learning, international immersion, and a holistic course curriculum, emphasizing a combination of theoretical learning and practical application. Through case studies, projects, workshops, and masterclasses conducted by industry experts, students develop critical and analytical thinking skills in their chosen specialization. This hands-on approach equips them with the necessary tools to address real-world business challenges.

The objective of the programme is to prepare candidates from a foundation level for taking up leadership positions in corporates/government organizations. The integrated program is designed to develop a global perspective in the students towards the management practice. With an early induction to the programme and a rigorous and holistic curriculum, our students will demonstrate problem solving skills supported by appropriate analytical techniques and will use ethical and socially conscious judgement while analyzing business situations.

Candidates successfully completing the course requirement of integrated programme in management would be awarded Master of Business Administration by Assam Don Bosco University. Candidates opting for exit after completing the requirement of first three years would be awarded Bachelor of Business Administration.

Eligibility Criteria

  • Students who have completed Class XII (Higher Secondary School Leaving) Examination or equivalent from any stream with a minimum score of 50% in aggregate.

Number of Seats

  • A total of 60 (sixty) seats are available for the programme.


Assam Don Bosco University, Azara Campus

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Special Features and Advantages

1. Bachelor’s Degree (BBA):
Upon successful completion of 3 years, students will be awarded a Bachelor’s Degree in Business Administration (BBA).

After 4 years (3 + 1 years), students will receive both a Bachelor’s Degree in Business Administration (BBA) and a Post Graduate Diploma in Business Management (PGDBM).

3. BBA + MBA:
Upon completing 5 years (3 + 2 years), students will earn a Bachelor’s Degree in Business Administration (BBA) along with a Master’s Degree in Business Administration (MBA).

4. Placement Assistance:
The University provides 100% placement assistance to help students secure job opportunities.

5. Faculty Excellence:
Our highly qualified faculty members have extensive industry exposure, ensuring a practical and relevant learning experience.

6. Technology-Integrated Learning:
Students benefit from a blend of offline classes and technology-enabled learning methods.

7. Learning Resources:
Access to a state-of-the-art Learning Resource Centre and a wealth of online/digital resources.

8. Global Curriculum Standards:
The course curriculum adheres to the Washington Accord, maintaining global excellence in higher education.

9. International Recognition:
Our program is a proud member of the International Association of Universities (IAU), making it the only MBA program in North East India with this prestigious membership.

10. CBCI Affiliation:
We are a member of CBCI, the largest Educational Network in the World. The other prominent members in India include XLRI, XISS, XIMB, LIBA, Christ University

11. Student Exchange Opportunities:
Students can participate in Student Exchange Programmes both within India and abroad.

12. Additional Certification Programmes:
Additional Certificate Programmes in advanced emerging Business fields for students opting for the same over and above the normal course curriculum.

13. Hostel Facilities:
Separate hostel facilities are available for male and female students, with robust security measures.

14. Scholarships:
Deserving candidates can avail attractive scholarships.

15. Affordable Fee Structure:
We offer an affordable fee structure and education loan facilities.

Structure of the Syllabus

Semester I
Management Process, Principles and Practices
Business Organisation
Fundamentals of Business, Management & Economics
English I: Communication and Professional Skills
Entrepreneurship Development& Family Business
Understanding India
Environmental Studies
Service-Learning Theory
Semester II
Accounting and Financial Management for Managers
Fundamentals of General and Functional Management
Indian Economy
English II: Presentation, Soft Skills and Technical Writing
Office Organization and Management
Digital and Technological Solutions
Health & Wellness, Yoga education, and sports and fitness
Service learning Project
Semester III
Marketing Management
Organisational Behaviour
Banking and Insurance
Emotional Intelligence
MIL (Hindi)
Retail Management
Semester IV
Human Resource Management
Consumer Behaviour
Business Mathematics and Statistics for Decision Making
Fundamentals of Investment / Compensation Management / Customer Relationship Management
Foreign Language (Mandarin/ German)
Semester V
Managerial Economics
Business Ethics and Corporate Governance
Production and Operations Management
Strategic HRM/ Personal Financial Planning/ Marketing Research
Semester VI
Business Policy and Strategic Management
Financial Markets and Institutions
Corporate and Business Law
Minor Project - 1
Management of Industrial Relations/ Investment Analysis and Portfolio Management / Digital Marketing
Semester VII
Corporate Finance
Supply Chain Management
Analysis of Business Environment: Indian and Global
Research Methodology
Research Project/Dissertation - I
Semester VIII
Services Marketing
Corporate Restructuring
International Business
Virality in Digital Media
Research Project/Dissertation - II
Semester VII
Research Methodology
Research Project/Dissertation - I
Semester VIII
Research Project/Dissertation - II
Category Credit Name of the course
Semester 9 (MBA - Integrated)
Core Course 4 Quantitative Techniques for Business
Core Course 4 Strategic Management
Finance Specialisation
Discipline Specific Elective-I 5 Corporate Financial Decision
Discipline Specific Elective-II 5 Financial Reporting
Discipline Specific Elective-III 5 International Finance
Marketing Specialisation
Discipline Specific Elective-I 5 International Marketing
Discipline Specific Elective-II 5 Integrated Marketing Communications
Discipline Specific Elective-III 5 Hospitality &Tourism Marketing
HR Specialisation
Discipline Specific Elective-I 5 Cross Cultural Management
Discipline Specific Elective-II 5 Training & Management Development
Discipline Specific Elective-III 5 Strategic HRM
Ability and Skill

5 Business Case Design and Presentation
Semester 10 MBA –(Integrated)
Core Course 4 Data Analytics and AI in Business
Core Course 4 Dissertation III
Finance Specialisation
Discipline Specific Elective-I 5 Project Appraisal & Finance
Discipline Specific Elective-II 5 Management of Financial Institutions
Discipline Specific Elective-III 5 Personal Finance & Planning
Marketing Specialisation
Discipline Specific Elective-I 5 Service Marketing
Discipline Specific Elective-II 5 Sales and Distribution Management
Discipline Specific Elective-III 5 Product &Brand Management
HR Specialisation
Discipline Specific Elective-I 5 HR Analytics
Discipline Specific Elective-II 5 Team Dynamic and Leadership
Discipline Specific Elective-III 5 Organisational Development & Change Management
Ability and Skill Enhancement 4 Business Case Design and Presentation

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